Like high-tech versions of a phone book, online business listings are the modern version of the yellow pages. Almost no one realizes how important web business listings are to your company’s success. According to research, it’s estimated that 88% of consumers who search for a local business on their smart devices end up calling or visiting the business within a day. Sounds interesting? Considering the importance of business listings, here we are going to discuss the 5 things your business listing must have.
The 5 Things Your Business Listing Must Have If You Want To Get More Visibility In Search Engines.
Building a strong online presence is the first step toward helping people find you. Nowadays, people simply put their business details online on Google My Business, but this is not enough. Creating a business listing increases your chances of getting the highest rank on organic search engine result pages. To make this happen, you need to optimize all the information your customers need to find you regarding your business. Here are the 5 things your business listing must have if you want to get more brand visibility.
1- First Find Your Audience With Their Attributes
The attributes in business listings help people find you when they type relevant keywords into a search engine. The tags you choose should not only be relevant to your business but also be ones that people will likely type into a search engine to search for you.
For this, you need to do some research to find relevant keywords related to your niche/business. You can use Google AdWords Keyword Planner to figure out the relevant keywords with the most frequently searched for in your industry. This will help you get more traffic in the search engine result pages.
2- Business Hours Flexible To Stay Competitive
Displaying your business hours clearly offers a variety of benefits to both you and your clients/customers. Additionally, if your business hours change seasonally or are cyclical, you need to add them.
3- Increase Your Search Engine visibility
If you add all the relevant business details with authentic keywords and tags, your listing is more likely to appear on search engine result pages. Google prefers those companies and websites that provide helpful data to their customers. Adding business hours or anything unique separate you from your competition and help you gain a higher ranking in the Google search engine.
4- Add Your Physical Office Address
Adding your physical office address will bring local customers to you. In addition, it will authenticate your business identity. People often search everything by using the terms “Nearby” or “Near Me”, or a keyword with their location, in a search engine to find local businesses, places, etc.
5- Add Photos And Videos Make Your Business Stand Out
Photos and videos will help you grab the audience’s attention. You can add flyers of the latest deals, promos, etc to hit the target audience. Adding photos and videos help you to build a connection with your potential customers. For this, you don’t need to hire a professional videographer or photographer, you can do everything on your own by using the Canva Pro app where you can design professional graphics and videos.
So, that’s how web business listings will help you get more brand visibility in the Google search engine result pages. And it will help you connect with your target audience organically.