April 11, 2023
Adiba Javed – A Passionate Entrepreneur
Adiba Javed is an entrepreneur based in Canada and manages her online venture ‘Craftree’ which is a leather accessories startup company, a manufacturer of premium leather goods. They manufacture only real genuine leather and each product is handcrafted with details.
She is a woman with passion who is driven to discover new opportunities and create something new. This is what makes her stand out from the crowd. As a result of her commendable work and dedication, she is well-known as an outstanding professional.
It is good to see many Canadian Muslim women work from home, manage their own brands, and maintain a balance between their personal and professional lives. It is much appreciated that Adiba is one of them!!
At Mively, we approached her to learn more about her entrepreneurial journey, the challenges she faced, and the achievements she achieved. Let’s get to know her!!
Hi Adiba!! Please introduce yourself and tell us how you get started in your career.
I always wanted to have my own business and it all became a reality with my husband’s support. What better if you can be your own boss? Craftree- The idea grew from my love for my family’s leather business, which has been in the industry for over 20 years in India. Since then, I have been closely involved with leather artisans and worked alongside them. It became my passion to launch my own brand, ‘Craftree’.
Please tell us about Craftree.
Craftree is a genuine leather accessories company that makes real leather products. It was started in the year 2018 and since then, we produce only real, genuine leather, and each product is handcrafted with love. We sell leather goods including leather belts, wallets, handbags, laptop bags, duffel bags, leather keychains, and more.
What inspired you to become an entrepreneur?
My biggest inspiration would be my husband who always supports me to aspire or dream big and seeing him as a successful hardworking entrepreneur always inspires me. I never forget to credit him for his efforts and the trust he puts in me to make me what I’m today.
What challenges did you face while setting up your career?
While setting up my brand, I faced several challenges. The biggest challenge was reaching out to my clientele. It was hard to target the right people at the time. Another challenge was brand promotions. I am very confident about my products but just need more help with marketing and promotions.
What is the greatest achievement of your career life?
I would say… Every day feels like an achievement because I believe that small steps every day will lead to success. Each step you take will reveal a new path. You have taken the first step today, now challenge yourself to take another step tomorrow. You will see the difference.
What are the things you enjoy most about being an entrepreneur?
I always enjoy working for myself. I love being my own boss. It gives me freedom, a sense of pride & achievement, satisfaction, and flexibility to work from home. This is what I enjoy most about being an entrepreneur.
Where do you see yourself in the next three years?
Currently, I’m doing the in-house job and also managing my brand ‘Craftree’. In the next three years, I want to see myself doing my business full-time so I can leave my job and become a full-time entrepreneur.
What advice would you give to aspiring women entrepreneurs?
Keep Going!! “We are very strong because small steps every day will eventually lead you to success.”