Take out your phone, open Google, and search for “The Top 5 Star Hotels”. What do you see? You will see the top 10 best result pages. Wherever you are, whatever you search for, you will get the best, reliable results. That’s the power of local SEO. In this blog, we will enlighten you about local SEO and why it is important for small businesses.
What is local SEO?
Local SEO (Search Engine Optimization) is a part of SEO which aims to improve a local business’s visibility on local search engine result pages. Searching for “Coffee Cafes” near me, indicates you are looking for the best coffee spots in your city. By using local Search Engine Optimization strategies, businesses can improve their local visibility on these local search engine result pages (SERPs) for terms related to their business and the products or services they offer. Therefore, local SEO is the key to getting brand visibility.
Why Local Search Engine Optimization Is Important for Small Businesses?
There are nearly half a million local searches on Google today. The chances of Google showing local businesses nearby remain high even when a person performs a typical daily search.
Why local SEO is important for small businesses? According to Google, searches for the phrase “near me today/tonight” increased by almost 900% from 2017 to 2019. In order to respond to the needs of its searchers, Google started displaying more results based on location. A local business listing optimized for local searches, close to where a person conducts their search, and offering services or products they may be looking for will increase your chances of being found online. This is the power of local SEO.
Key Benefits of Local SEO
There are many benefits of local Search Engine Optimization but here we are going to discuss a few of them that will surely help you to understand the advantages of local SEO.
1- Reach More Customers
SEO is all about marketing your business. One of the biggest benefits of doing it right is finding your customers organically. The main goal of local SEO is to improve your business ranking in the top search engine result pages. This way, you will get more visitors to your online business profile who can be your customers.
2- Find Potential Customers Looking for Your Products/Services
It might be possible that people are already looking for the products or services that you offer. Local Search Engine Optimization helps you connect with these potential customers who are in the search of your products or services. SEO improves your website’s ranking and gives your business more visibility which helps you get relevant customers.
3- Increase Organic Traffic
SEO also helps you get organic traffic to your online venture or website. While it is not guaranteed to turn all the organic visitors into conversions/sales, it is safe to say the more the merrier. More people visiting your site increases the chances of selling your products or services. Also, organic traffic spreads the word about your business organically. Sounds great!! Isn’t it?
4. Reach Your Target Audience
SEO improves the chances of creating a better reach to your target audience by using appropriate and relevant keywords in the search engine. This means that the people looking for a particular product or service will find your business and be directed to your website or online marketplace. For this, you have to just put the right keywords related to your business/product or service so that people can find you easily.
5. Improve Conversion Rates
Local SEO also improves your conversion rates. Doing the right SEO with the right keywords brings in relevant organic traffic to your website or online business. This means that your target audience is already interested in your products or services. As a result, the chance for sales increases, which helps you achieve a better conversion rate.