Online business directories are a great tool for getting found online. If you’re looking to find a business, product, or service in your area, all you have to do is write a query in your favorite search engine. And guess what? Search engines will show you the best businesses. Sounds interesting? Isn’t it?
For consumers, it is easy to find anything before making a purchase online. Online business directories play an important role when it comes to finding restaurants, food, or product reviews, or checking any local business’ legitimacy. They provide you the accurate information regarding the web search you look for.
For local businesses, it is entirely different. Getting found online is challenging. As a business owner, you need to add valid & relevant business information so that people can find you easily.
Make sure you are adding correct and complete business details including your business description, NAP (Name, address, phone number), working hours, special offers/deals, social media links, website link (if any), photos, and product or service details.
Choose the categories according to your niche and use the appropriate hashtags and keywords. This will help you get found online by consumers, so you can make sales and grow your business. In addition to this, make sure to update your business listing regularly.
For marketing agencies, it’s a golden opportunity to work for local businesses. You can help manage your client’s online business listings so they can be found, visited, and paid for by the people looking for them online. Whether you’re a consumer, a business owner, or a marketer, accurate business listings help you find what you need.
In this article, we are showing the 10 statistics proving the value of online business listings for brands. Let’s have a look!!
10 Statistics Proving the Value of Online Business Listings for Brands
1- It is estimated that 53% of mobile searches look for directions. While 50% look for business addresses. It means adding the correct address as well as Google directions are mandatory.
2- In All sources of listing information, 93% of businesses have incomplete or incorrect website information. And you know what? Consumers always ignore such kinds of businesses.
3- 87% of people look for local businesses and reach out to them within 24 hours of finding them. This is where SEO plays an important role to help people find you online.
4- 76% of consumers use their smartphones to search for nearby businesses. They visit the business within a day or after doing so.
5- It is estimated that 75% of new business comes from review websites and directories. This shows the importance of having a website for business.
6- Here you will be amazed to know that 55% of people search online for reviews and recommendations before making a purchase. 47% of people visit the company’s website, 26% visit the physical store, and 23% consult with friends and family before making a purchase.
7- 68% of consumers would stop working with a local business if they found incorrect or incomplete business information in online business directories.
8- 81% of people conduct online research before making a purchase online.
9- It is estimated that more than 60% of consumers prefer to know the business hours which helps them to make their purchase decision.
10- It is estimated that nearly half of the small business owners don’t have a website for their company. Social media pages and physical stores are all they use to manage their businesses.
According to the above 10 statistics, listing your business in online directories is crucial to maximizing sales. What’s more? It is most rewarding to be found online. Don’t underestimate the value of local SEO and online business directories!