People are concerned about web business directories and often wonder whether directory submission is still relevant to local SEO in 2023. So, the answer is YES. Online business directories and search engine optimization (SEO) have become popular techniques for improving website rankings in the digital age. However, it’s natural to wonder because digitalization speeds up development and growth. In this blog, we will discuss the evolution of directory submission and its significance for SEO.
Web Business Directory
A web/Online business directory is a place where you can list/register your business. Directory submission is the process of submitting a website’s URL and other relevant details for improving its online visibility organically. It also improves high ranking on search engine result pages (SERPs). This has been a traditional concept for a long time, and it has gone through many modifications and new trends over the years. Let’s have a brief look at the importance and evolution of directory submission for SEO.
The Importance of Directory Submission for SEO
Directory submission helps you improve your website in several ways. Listing your business to the web directory helps you get organic traffic. It also increases the number of backlinks added to a website, which is a crucial factor in appearing on search engine result pages. Web directories also help search engines crawl and index a website faster which improves its visibility on SERPs. When a website is listed in a directory, it gives a signal to search engines to determine its relevancy and trust. This can help the website rank higher on SERPs.
The Evolution of Directory Submission
Over the past years, directory submission has made many changes in SEO for its effectiveness. In the past, it was common to submit a website to as many web directories as possible. However, as search engines are getting smarter day by day, they penalized websites that had low-quality backlinks or broken links from directories. This is the reason directory submission became less effective as compared to SEO. But if you list your business on an authenticated web directory and make your business listing SEO friendly, then it works well.
In recent years, other SEO techniques including content marketing and social media marketing have become more significant for improving website rankings. However, listing your business or a website in a directory has still advantages.
Advantages of Directory Submission
Let’s have a look at the advantages of directory submission in 2023:
1- Directory submission improves your brand’s visibility.
2- Directory submission connects you with local brands.
3- Directory submission improves your website’s visibility and ranking.
4- Directory submission helps you generate more traffic to a website.
5- Directory submission is a cost-effective way to improve a website’s SEO.
Useful Tips to Follow in 2023
1- Choose an appropriate and authentic platform.
2- Focus on your niche while choosing a web business directory.
3- Optimize your business listing with relevant keywords.
4- Use descriptive titles and descriptions & add relevant keywords,
5- Avoid low-quality or irrelevant links.
6- Avoid low-quality content.
Summing up, directory submission is still a valuable SEO technique in 2023 when used in combination with other SEO essentials. It improves your website visibility and generates organic traffic. It also boosts search engine rankings. However, it is necessary to be selective when listing your business to submit your website and follow the best & latest practices to avoid any harm. For this, upgrade yourself with the latest SEO practices and trends.